AI Chatbots & AgentsDigital services Live

Website Audit & Lead Qualifier

Prospecting platform for web agencies

Audits any business website and ranks it as a sales lead, with a ready client report.

Audit · pumpworks.exampleAudit complete
10scored areas
A+ → Dlead grades
96%test coverage

Overview

Finding businesses that need a new website usually means opening sites one by one and guessing. This platform audits a site, or a list of hundreds, in a minute or two each. It scores the website, scores the business as a lead and tells the seller exactly what to pitch and what not to, with email, WhatsApp and LinkedIn drafts and a polished PDF report for the prospect.

Before and after

Before
  • Qualifying prospects meant opening each site, testing it on a phone and noting findings.
  • Two people rated the same site differently.
  • Outreach was generic because there was no evidence-based reason to call.
  • Sellers didn’t know which service to pitch.
What I built
  • A crawler and real-browser renderer that checks design, mobile, speed, SEO, trust and enquiry options.
  • Separate website, redesign-opportunity and lead scores, graded A+ to D.
  • AI vision and text analysis that writes the pitch, objections and outreach drafts.
  • Bulk CSV audits in the background and a lead database with statuses and notes.

How it works

  1. 1

    Add

    Paste a website or upload a CSV of hundreds of companies.

  2. 2

    Crawl

    Pages are visited like a real visitor, with screenshots on every device.

  3. 3

    Measure

    Speed, SEO, accessibility, trust and conversion in ten scored areas.

  4. 4

    Judge

    AI reviews screenshots and copy for design and positioning.

  5. 5

    Pitch

    Lead grade, what to pitch and drafted first messages.

What it does

Spots leads worth calling

Rewards established businesses with weak websites, the best prospects.

Tells you what to pitch

A primary opportunity, upsells and an explicit “don’t pitch” list.

Outreach drafted

Email, WhatsApp and LinkedIn first messages tied to real findings.

Hundreds without babysitting

Bulk audits retry and re-queue themselves.

A report for the prospect

A client-safe PDF with no internal scores or sales notes.

Safe on the open internet

Read-only audits with layered protection against reaching private networks.

Under the hood

PythonFastAPIReactPostgreSQLPlaywrightLighthouseVision LLMsDocker
  • A pipeline of modules where one failure gives a partial result instead of a crash.
  • Handles JavaScript-only, bot-protected and trap-filled sites through a hostile-site test harness.
  • Prompt-injection defence: site text treated as untrusted and drafts limited to the audited domain.
  • About 765 backend tests at roughly 96% coverage.

Outcome

Prospect research takes minutes instead of hours.
Every first message has a concrete reason behind it.
Prospects get a professional report that opens the conversation.

Want this for your business?

Tell me how your team works today. I’ll tell you how much of it a system like Website Audit & Lead Qualifier could take over.

Chat on WhatsApp