WhatsApp ordering for dealers

What is WhatsApp ordering for dealers?

WhatsApp ordering for dealers lets your dealers browse a product catalogue and place orders inside WhatsApp, with their own prices and credit limits. Each order becomes a sales order in your ERP or TallyPrime automatically, so nobody retypes orders from chat messages.

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WhatsApp ordering for dealersAutomated

WhatsApp catalogue
Dealer orders
Sales order in ERP

How it works

1
WhatsApp catalogue
Dealers open your catalogue on WhatsApp and see products, their prices and current schemes.
2
Dealer orders
They add items to a cart and confirm. Credit limits and minimum quantities are checked before the order is accepted.
3
Sales order in ERP
The order is created in your ERP or Tally and the dealer gets a confirmation and dispatch updates.

Who it’s for

Manufacturers selling through dealers
Distributors taking orders from retailers
Wholesalers getting orders over WhatsApp today

What it connects to

WhatsApp Cloud API catalogue and flowsTallyPrime or your ERPDealer price lists and credit limits

Used in the real world

IRCTC’s Zoop lets train passengers order food on WhatsApp using their PNR, handling about 8,000 chats a day.

Source: Haptik. I build the same kind of system for businesses your size.

Questions people ask.

No. Everything happens in WhatsApp, which they already use.

Yes. Price lists, discounts and credit limits are applied per dealer.

They can be routed to your team, and the dealer is shown the catalogue for next time.

Related case studies

Tally API Gateway200 OK · 412 ms

POST /api/v1/sales
{
  "party": "Sunrise Distributors",
  "date": "2026-10-27",
  "items": [{
    "name": "Engine Oil 15W40 5L",
    "qty": 120, "rate": 1450
  }],
  "gst": "IGST 18%"
}